15+ years across gaming, tech, social commerce and the world's most-awarded agencies.
For 15+ years I've lived at the intersection of creative and commercial — leading brand creative, agency–client liaison and omni-channel communication for Google, YouTube, Uber, Airtel and category-defining gaming brands.
At Gameskraft I scaled a creative org from 10 to 52 and embedded AI into delivery to cut turnaround ~40% while protecting craft — managing the full loop from brand strategy to measurable revenue across India, APAC and LATAM.
I don't just make the work — I hire the talent, build the systems and scale the org that makes it faster and better, pairing AI, tooling and partnerships with craft.
Embedded AI across the creative delivery pipeline — cutting turnaround ~40% and reclaiming ~28% capacity, reinvested into IP and innovation.
Partnered with Adobe to bring their creative and generative-AI tooling into the team's workflow — upskilling the org and standardising a faster, higher-quality pipeline.
Grew the creative organisation seven-fold without losing craft — building the team, the system and the standard that scaled with the business.
The work has reached hundreds of millions — and earned the industry's highest honours.
Part of India's most-awarded agency at Cannes during my Dentsu Webchutney years.
Country Agency of the Year — on the team behind Google & YouTube APAC work.
Creative for a record rummy tournament with 215K+ participants at Gameskraft.
Have a brand to launch, reposition, or scale? I'd love to hear about it.
