Somay Bhatnagar
←
Home
Writing
Perspectives
Notes on brand, creativity and building teams that make great work.
01
The pause is the work
The one skill no one teaches — and the one behind almost every idea I’m proud of.
Craft & Process
↗
02
Instant ideas and lived ideas
Some ideas arrive like a flash. Others ask to be lived a little before they’re understood.
Creativity
↗
03
Why most creative ideas fail
Most ideas don’t die because they’re weak. They die because our mind protects what already exists.
Creativity
↗
04
Give it a second
What my father — and a jammed drawer — taught me about creative direction.
Leadership
↗
05
Creativity starts with people
My biggest unlock wasn’t a creative skill. It was learning to sit with people.
Teams & Leadership
↗
06
Work I keep
coming back to
A handful of pieces that reset my bar — and the one thing I steal from each.
Taste
↗