Leadership

Give it a second

What my father — and a jammed drawer — taught me about creative direction.

Growing up, I loved watching my father fix things around the house. A jammed drawer, a flickering bulb, an old radio — nothing dramatic.

What fascinated me was his process. He didn’t rush. He didn’t get irritated. He didn’t pretend to know the answer immediately. He’d sit with the object, observe it, and say: “Ek second — it will tell you what’s wrong.”

That line has stayed with me through every creative job I’ve ever done. Years later, stuck on a complex project, I found myself forcing ideas. Nothing flowed; everything felt off. And then I remembered his words — give it a second. I took a break, revisited the problem with a calmer mind, and the direction became clear.

Creativity isn’t force. It’s listening.

The best ideas don’t come from pressure. They come from patience. It’s the one thing I try to pass on to anyone who asks me for guidance.

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