Brand identity and launch campaign for Rogue — India's first natural enzyme-based men's grooming range. Bold and rebellious: break the mould, not your hair. I led creative direction across the launch.
Men's grooming is a noisy, look-alike category. Rogue needed a launch that felt distinct and a little defiant — a brand voice and a film series that made a whole product range feel like a statement, not just another shelf of gadgets. Rogue exists to give young men the power to be themselves, unapologetically — daring, spirited and irreverent. The bottle shapes, the packaging and the full identity were built from scratch — nothing off the shelf.
Positioned Rogue as the grooming brand for men who break the mould — a confident, tongue-in-cheek identity built around the rallying cry “Go Rogue or Go Home.”
A set of short launch films built on transformation metaphors — a fish out of water learning to fly, making sense of the noise, stepping out of the shadows into the light.
A crafted product film bringing the Rogue 9-in-1 grooming tool to life through 3D and motion — “break the mould, not your hair.”
Brand identity and the launch campaign — key visuals, the product hero and the film series. Built in Blender, Photoshop & Illustrator.
Pre-launch
Pre-launch
Pre-launch
Pre-launch
Key visual
Key visual
Key visual
Key visualEight products across hair, beard and face — each powered by a natural, plant-derived enzyme. The bottle shapes, tube forms, box structures, every label and the monochrome brand mark were designed in-house, from scratch — one consistent system across the whole range. Vegan, cruelty-free and paraben-free; priced ₹295–899.
