I led the creation of the Rummyprime brand from the ground up — its structure, values, product and design. A premium rummy experience, built on a modular, scalable system.
Rummyprime had to stand out in a crowded, trust-sensitive real-money category. That meant building a complete brand from scratch: defining who it is — its narrative, purpose and values — then a distinctive identity in logo, typography, colour and motion, and carrying that system across every screen of the product. All without losing the familiarity and credibility players rely on in a real-money game.
Defined the brand’s narrative, purpose and values — the heart of who Rummyprime is and why it exists.
Built a distinctive visual identity — logo, typography, colour and a motion language — designed to feel premium and unmistakably Rummyprime.
Translated the system across the app — lobby, game table, wallet, rewards — so the brand shows up in every interaction.
Codified it all into brand and identity guidelines, so the system scales consistently across the team and every touchpoint.
The brand, applied — from the game world and splash to the lobby, rewards and wallet. Each screen designed to feel premium and unmistakably Rummyprime.
The game room
Lobby
Gameplay
Gold Rush
Post-game summary
Card design
Prime Rewards
UI elements
UI elements
Rewards
Referral
WalletThe Rummyprime redesign delivered outsized impact — and was recognised with the FICCI Award for Best Animated Product, reinforcing how purposeful motion and a player-first design approach can turn great UX into measurable success.