03 — Selected Work

Truco Patrão

Bringing a Brazilian childhood game to real-money play.

Role

Design Strategy · UX Design

Platform

iOS · Android

Discipline

UX DesignBrandingLocalization
Truco Patrão Truco Patrão

Localized a beloved cultural game into a polished, real-money mobile experience — from mechanics and IA to brand identity and launch.

Onboarding
The Challenge

What we set out to solve

Truco is woven into Brazilian culture, with regional rule variations and a playful, social spirit. Turning that into a trustworthy real-money product meant honoring the game's soul while meeting the rigor of a regulated category.

The Approach
1

Honored the cultural game

Studied how Brazilians actually play — the banter, the bluffing, the regional rules — and translated that energy into the product's tone, motion and sound.

2

Designed for real-money trust

Adapted flows for KYC, wallet, deposits, fairness and responsible play, localized for the market, so the experience felt both familiar and credible.

3

Crafted a launch-ready brand

Built a vibrant, distinctly Brazilian visual identity and game feel — from the toss and shuffle to the winner moment — that stood apart from generic card-game apps.

Home — PaulistaHome · Paulista
Mineiro modeMineiro
Game modes
PaulistaPaulista
PaulistaPaulista
User KYC
WalletWallet
Game countdown
Toss
Shuffle
Card distribution
Gameplay
Gameplay
Gameplay
Game winner
Player avatarsPlayer avatars
The Outcome
60M+
Campaign views
#1
Top new release at launch
+45%
D7 retention vs. benchmark
Next project
Rummyprime ↗
Innovations in UX & game mechanics